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Ever seen someone take a photograph of a billboard? And then entrust it to their family photo album? Or have you ever seen a family wide-eyed with amazement and wonder over a newspaper ad — only to clearly recall it and talk about it with excitement for years after? Hot-air balloons do this with ease — and offer sponsors even more. Hot-air balloons are universally fascinating, regardless of the spectator's age, income, gender, or occupation. Balloons are spectacular to watch, are colorful and alive, and appeal to the romantic adventurer in all of us. As such, they are not limited to select demographic profiles, but rather, appeal to virtually all ranges of individuals. “No one can be un-cheered by a balloon” |