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Balloon Invitational
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Presenting SponsorAugust 22-24, 2008
Package Description The Presenting Sponsor is a partnership that offers a unique balance of advertising, promotions and entertainment with the opportunity to be involved in the best family festival in Columbia. In 2007 45,000 came out to see the balloons. As a Presenting Sponsor, your company will receive extensive promotions as outlined below. Up to six guests will have the once-in-a-lifetime opportunity for a breath taking hot air balloon flight over Columbia during the weekend festivities. As a Presenting Sponsor, you will have unlimited access during the weekend to the VIP Sponsor Pavilion for up to ten people of your choosing. Package Includes:
Presenting Sponsor recognition for the 2008 Columbia Balloon Invitational. Your company name included in all electronic media ads on KOMU, The WB and Cumulus radio stations as well as print ads in Columbia Daily Tribune (media schedule below). Banner on one hot air balloon basket (or) corporate balloon entry in event. Web site exposure on all media sponsor web sites including the CBC web site: www.columbiaballoon.com. Six single passenger balloon rides (16 years of age and older) during the event, weather permitting. One 20’x 20’ premium tent provided on vendor row during the event to sell, vend or sample your products and services including commercial inflatable and/or mascot characters. Additional premium space on Hospitality Row for your sponsor provided 20’ x 20’ tent for entertaining your guests during the event. Opportunity to display sponsor provided banners in select areas on event grounds. Your logo displayed in association with the Balloon Invitational on all Event posters throughout Central Missouri. Use of the Official Balloon Invitational logo on all promotional materials through January 1, 2009.
Media Promotions
KOMU 14 - :30 second spots per week (3-weeks) 14 - :10 second spots per week (3-weeks) 14 – Local Identification spots per week (3-weeks)
CW 21 - :30 second spots per week (3-weeks) 28 - :10 second spots per week (3-weeks) 28 – Local Identification spots per week (3-weeks)
KOMU WX Plus 35 - :30 second spots per week (3-weeks)
August 4, 2008 appearance on Pepper & Friends to promote the event.
KOMU will endeavor to provide LIVE coverage of event during KOMU News. This is subject to change due to weather and breaking news coverage.
Online/Interactive: KOMU.com Page devoted to general event information with link to official event website ROS Banner and Cube Placement on as available basis ROS Video pre-roll on as available basis
KOMU will also provide a promotional announcement on the L.E.D Radar Tower sign facing Highway 63.
Cumulus Radio Group Promotions
KPLA 160 plus produced promotional announcements and 100 live mentions Onsite weather and 6 live event updates during event
KFRU 100 plus produced promotional announcements and 60 live mentions
KBXR 100 plus produced promotional announcements and 60 live mentions
KOQL 60 produced promotional announcements
The Buzz 60 produced promotional announcements
Banner to run on all websites with links to Columbiaballoon.com
Columbia Daily Tribune
· Pre-event ads to run promoting the 2008 event over $15,000 value
Special Event Program Insert in Wednesday August 20, 2008 Distribution to over 45,000 Mid- Missouri Households and businesses All ads are full color Back Cover of Balloon Event Program $1,800 1/2 Page on inside front $900 1/2 Page other pages $750 1/4 Page $500 1/8 Page $250 |
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For pricing or more information Contact |